Stage 1 – List cleaning

• Removal of fake, bogus and syntax error emails
• Eyeball down potential traps (manually)
• Duplicate email removal
• Sort alphabetically
• Remove threat domains via our new spam trap removal technology
• Reject email addresses longer than a certain character length
• Reject bad domains that start with numbers
• Replace and fix delimiters
• Remove quotes and syntax error strings
• Remove leading and trailing spaces in emails
• Save rejected emails file for client

Stage 2 – Filter process

• Remove addresses from threat domains (over 300,000 domains and growing)
• Remove companies and people who sue
• Remove address with threat endings (.gov etc)
• Remove addresses containing threat strings (bad words, known trap phrases, names etc…)
• Remove departmentalized emails (info@ etc.)
• Save rejected emails file for client

Stage 3 – Final email removal (3 Processes to choose from)

Process 1:   LITE

Opens & Clicks Cleaning (for small databases)

• Compare against 3.4 Million+ known traps and remove immediately
• Compare against 9,000 Bot Clickers and remove immediately (Bot Clickers are emails that are setup to click and open when you email to them over and over. They are a CPM accounts payable nightmare)
• Manually eyeball down known traps and strings
• Save rejected emails file for client

Process 2:  OVERHAUL

Normal Coregistration Cleaning

• Compare against 3.4 Million+ known traps and remove immediately
• Compare against 2 gig suppression and remove immediately (100 million bounces, traps, complainers, report spam, bad emails)
• Compare against 9,000+ Bot Clickers and remove immediately (Bot Clickers are emails that are setup to click and open when you email to them over and over. They are a CPM accounts payable nightmare)
• Save rejected emails file for client

Process 3:   OVERDRIVE

Coregistration cleaning with attitude.  Bounces, unresponsive, trouble makers (experiemental – new).

• Removal of 90 – 99% of all “real” bounces – soft/hard
• Removal of report spam entities – trouble makers
• Removal of unresponsive emails – ones that do not respond to advertisements
• Saving only emails that are good – period

Overdrive is a new process we are experimenting with.  With old records, it generally removes 90% of records but with new, it removes 40% – 60%.  This option is for serious mailers who only want real responders right now.